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Sellers Guide

A Step-By-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

EXPERIENCE THE DIFFERENCE FIRSTHAND

Testimonials

"I would give Christian 10 stars! He is the best there is! Very professional and proactive, and he knows his craft really well! I will definitely recommend him if you are looking to sell/buy your property, which was the case for me!"
"I would give Christian 10 stars! He is the best there is! Very professional and proactive, and he knows his craft really well! I will definitely recommend him if you are looking to sell/buy your property, which was the case for me!"
Tin C.
"It was an absolute pleasure working with Christian on our home-buying experience. It felt like he was available for us whenever we needed him, and he made the process of viewing properties under COVID-19 restrictions as easy as possible. His experience was additive in that he'd point out things to consider that we hadn't noticed ourselves. Christian was also patient with us when we had questions. When we did decide to make an offer, Christian's advice and instincts were spot on. He helped us secure the property we wanted at a great price."
"It was an absolute pleasure working with Christian on our home-buying experience. It felt like he was available for us whenever we needed him, and he made the process of viewing properties under COVID-19 restrictions as easy as possible. His experience was additive in that he'd point out things to consider that we hadn't noticed ourselves. Christian was also patient with us when we had questions. When we did decide to make an offer, Christian's advice and instincts were spot on. He helped us secure the property we wanted at a great price."
Justin
"Christian doesn't sleep, he doesn't take off weekends, and he doesn't stop working until he finds you a perfect home. It was an absolute pleasure working with Christian. He allowed us to take our time to figure out what he wanted- asking probing but nonjudgemental questions to help us figure it out while providing insight into the different ways we could spend our budget (location, condo v. SFH, space). In the end, Christian sent over our new home, and we fell in love instantly. It was something we had skipped over when perusing the listings on our own, but he encouraged us to take a look, and we are so glad we did. Buying a home in San Francisco is not an easy process, but Christian helped us navigate the market like a good friend we've known all our life (who also happens to be an expert in SF real estate!)"
"Christian doesn't sleep, he doesn't take off weekends, and he doesn't stop working until he finds you a perfect home. It was an absolute pleasure working with Christian. He allowed us to take our time to figure out what he wanted- asking probing but nonjudgemental questions to help us figure it out while providing insight into the different ways we could spend our budget (location, condo v. SFH, space). In the end, Christian sent over our new home, and we fell in love instantly. It was something we had skipped over when perusing the listings on our own, but he encouraged us to take a look, and we are so glad we did. Buying a home in San Francisco is not an easy process, but Christian helped us navigate the market like a good friend we've known all our life (who also happens to be an expert in SF real estate!)"
Josh K.
"Christian was a godsend during the hectic process of buying my very first home, along with a hectic work schedule. He was on top of things and gave us all very detailed information on everything required to close in such a small period to close the property. He was patient, educated in the Real Estate industry, kind, understanding, professional, and quick to return phone calls and emails. We could not have been any luckier to have worked with Christian. We have ranted about him to our friends and family and will definitely refer him to any of our family and friends looking to buy."
"Christian was a godsend during the hectic process of buying my very first home, along with a hectic work schedule. He was on top of things and gave us all very detailed information on everything required to close in such a small period to close the property. He was patient, educated in the Real Estate industry, kind, understanding, professional, and quick to return phone calls and emails. We could not have been any luckier to have worked with Christian. We have ranted about him to our friends and family and will definitely refer him to any of our family and friends looking to buy."
Monica N.
"Christian “gets it” - he’s the only realtor I’ve met who was able to understand the nuances of what I cared about (some very specific stuff to support a car collection, with views and some other requirements with a few block area) and filter through a lot of properties with me in an efficient manner to avoid wasting my time. He’s incredibly responsive at all hours of the day or night and worked incredibly hard to help me get a great deal ($150,000 under asking on a multi-family in the Castro!). He’s also very tech-savvy and able to effectively communicate over texts and email during the day when you’re in meetings at work and don’t have time for calls - and he’s all-in on e-signing anything possible to save you from dealing with paper. Great experience for me!"
"Christian “gets it” - he’s the only realtor I’ve met who was able to understand the nuances of what I cared about (some very specific stuff to support a car collection, with views and some other requirements with a few block area) and filter through a lot of properties with me in an efficient manner to avoid wasting my time. He’s incredibly responsive at all hours of the day or night and worked incredibly hard to help me get a great deal ($150,000 under asking on a multi-family in the Castro!). He’s also very tech-savvy and able to effectively communicate over texts and email during the day when you’re in meetings at work and don’t have time for calls - and he’s all-in on e-signing anything possible to save you from dealing with paper. Great experience for me!"
Garrett
"Until now, I can't believe what happened working with Christian. I felt everything was a blur, from us talking about how we start planning what we want, to us signing and getting the keys for our new home in a matter of 18 days, was unrealistic. Working with Christian felt like talking with your family, not your realtor. He treats us like his own. I wholeheartedly want to thank him as our family, friend, and realtor, and I would endorse him to people that I care about in terms of considering buying their first home or just wanting to be knowledgeable about real estate. Again, thank you so much, Christian."
"Until now, I can't believe what happened working with Christian. I felt everything was a blur, from us talking about how we start planning what we want, to us signing and getting the keys for our new home in a matter of 18 days, was unrealistic. Working with Christian felt like talking with your family, not your realtor. He treats us like his own. I wholeheartedly want to thank him as our family, friend, and realtor, and I would endorse him to people that I care about in terms of considering buying their first home or just wanting to be knowledgeable about real estate. Again, thank you so much, Christian."
Buyer

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